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Monday, July 27, 2020 | History

2 edition of Mass media and rural development found in the catalog.

Mass media and rural development

Arlind K. Sinha

Mass media and rural development

a study of village communication in Bihar

by Arlind K. Sinha

  • 262 Want to read
  • 27 Currently reading

Published by Concept Publishing Company in New Delhi .
Written in English


Edition Notes

StatementArlind K. Sinha.
The Physical Object
Paginationix,134p.
Number of Pages134
ID Numbers
Open LibraryOL20898923M

specialized university units (public communication, mass media devices (mass communication). The farmers become aware of the innovations and develop interest in learning and adopting them via these channels (Türkdoğan, ). In addition to these, the media ensures publication and popularization of rural issues in theFile Size: KB.   Conventional media/Mass media • A medium is called a mass medium when it reaches millions of people. • An effective communication can be made through conventional media. 4 5. • It has aimed at a heterogeneous rural audience. • Its different for the mass media to address the communication needs in rural markets. 5 6.

Mass media is very importance because of its roles to the society which involves education, entertainment, surveillance etc. for instance if there is a cooperative relationship excreting among the two “Media and Rural dwellers” it is core that it will bring enough development to the whole rural dwellers in Nigeria, because through the. An independent press is essential to sound and equitable economic development. The media helps to give a voice to the poor and the disenfranchised. An independent press also provides a solid foundation for a free and transparent society. 'The Right to Tell' contains an outstanding list of contributors from Nobel Prize winner and former World Bank chief economist, Joseph Stiglitz to Robert J 4/5(4).

Mass media products are experience goods that are non-rival in consumption and differ in both quality and match value (i.e., horizontally and vertically differentiated product characteristics). Mass media tend to be “hits” industries in which small oligopolies of multiproduct firms compete for consumer attention. •Cited by: 1. b. Mass media both reflect and affect politics, society and culture. c. The mass media are profit-centered business. d. The mass media rely heavily on government funding. e. Technological developments change the way mass media are delivered and consumed.


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Mass media and rural development by Arlind K. Sinha Download PDF EPUB FB2

Table 4 presents the role of mass media in rural development. A substantial proportion i.e. percent of the respondents had perception ‘to a great extent’ and percent of them had opinion ‘to some extent’ that the mass media presents the awareness program about rural development, while percent of them never agreed with this.

Additional Physical Format: Online version: Joseph, Joni C. Mass media and rural development. Jaipur: Rawat Publications, © (OCoLC) The traditional media should be an integral part of nay rural development programme, wherever possible, it should be integrated with the modern mass media, but in all cases integration with the ongoing extension work is vital.

There is big gap between the modern scientific knowledge and Mass media and rural development book knowledge possessed by the common masses. In this study titled mass communication as a catalyst to rural development the effort is geared towards examining the effect of mass communication on rural dwellers.

This study was motioned by the felt needs and find out the extern the media messages affect the lives of the rural dwellers in. Get this from a library.

Development education: rural development through mass media. [United Nations. Economic Commission for Africa. Social Development Section.]. Media and Rural Development Mr. Ritumani Haloi Asst. Professor, Dept.

of Economics, Karimganj College, Karimganj, Assam, India Abstract The main objective of this paper is to examine the significance and constraints of media (Electronics and Print) in rural development especially in the state of Assam. Media, the fourth pillar of.

The success of agricultural development programmes in developing countries largely depends on the nature and extent of use of mass media in mobilisation of people for development.

The planners in developing countries realise that the development of agriculture could be hastened with the effective use of mass media. Radio, Television has been.

Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few.

CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): In his famous book Understanding media, Marshall McLuhan discusses the impact he expects (networked) electronic media to have on the world.

Since then the emergence of a 'global village ' has become a universally accepted idea. McLuhan is perhaps more to the point when he observes that "The organic everywhere. Media, Technology and Rural Development 55 Human relationships in closed Indian society used to develop in a natural, healthy and productive social environment.

But in the early nineties the satellite and cable tevisions created new type of society (so far, mainly in the urban areas.) by bombarding our households with alien Size: 30KB.

Amherst State Office. Hadley Area Office. State Director: George E. Krivda, Jr. @ (C) Area Director: Lyndon Nichols.

Mass media is communication that is to a large group, or groups, of people in a short time (Mass Media,p.1). This can be written, spoken or broadcast communication.

Some of the most popular forms of mass media are newspapers, magazines, radio, advertisements, social. This is a basic presentation regrading role of Media in Rural Society of India Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

If you continue browsing the site, you agree to the use of cookies on this website. This is a challenging book for all concerned with rural development, as practitioners, academics, students or Dr Chambers contends that researchers, scientists, administrators and fieldworkers rarely appreciate the richness and validity of rural /5.

PERSPECTIVES ON COMMUNITY MEDIA AND RURAL DEVELOPMENT IN NIGERIA BEN U. NWANNE, Ph. D.1 1 (Department of Mass Communication, Delta State University, P.M.B 1Abraka,Delta State, Nigeria, ABSTRACT: This paper takes a look at perspectives on community media and rural development in Size: KB.

Negative Impacts of Media. The world is coming closer to a global village, strongly influenced by media.

There are many forms of media. Mass media is a communication whether written, broadcast, or spoken that reaches a large audience, has a significant influence in modern culture all. Mass media refers to a diverse array of media technologies that reach a large audience via mass technologies through which this communication takes place include a variety of outlets.

Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT.

A medium is the channel through which message travel from the source to the receiver. Mass media include not only the mechanical device that transmit and sometimes store the message e.g.

television cameras, radio, microphone, printing press e.t.c but also the institution that uses these machines to transmit the message.

BIBLIOGRAPHY JIKA A. and ALI M.B. - Mass Media and National Development - A Book of Readings, Munawwar BOOKS International PHC Karkasar, Babbangiji P.O. BoxKano, Nigeria. NWABUEZE C. - Mass Media and Community Mobilization for Development: An Analytical Approach - International Journal of Communication ISSN - Wilbur Schramm in his book Mass Media and National Development discussed the role mass media play in development communication while Lerner and others saw all of the media outputs as having modernising effect.

For Schramm it was their content that was the key to their use in Size: KB. — Subtitle of Daniel Lerner’s book, The Passing of Traditional Society Modernizing the Mideast. — Headline for a Decemnews story mass media “open to the large masses of mankind the infi nite modernization began when a nation’s rural population started moving fromFile Size: KB.Mass Communication and the Mass Media: Among the four identified forms of communication is mass communication, which deals with messages addressed from one to many persons mediated by elements in mass media such as radio, television, film, newspaper, magazine, book etc.

Fortunately and not boastfully I can say that since the early s when I.COMMUNICATION STRATEGIES FOR RURAL DEVELOPMENT While there is no proven formula for selecting media for rural development, certain guidelines have emerged from practice.

Its entire land mass is over 1 metres above sea level. Lesotho was established as a nation by King Moshoeshoe the Great inlargely as a result of his leading.